Google Antitrust Ruling: Michigan SMB Action Plan
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
Changes to search are here. Rather than guess, let's focus on steps you can control. I want to help you keep leads steady and protect your most valuable pages. We'll make smart moves now instead of waiting for the next headline.
Keep SEO in play, but build email and partnerships too. Claim high-intent directories. This reduces risk if search features shift or the SERP layout changes again. When the SERP changes, you won't feel whiplash. your pipeline won't be fragile.
Identify service pages and city pages that drive calls. Add proof, FAQs, and a strong CTA to contact. Link to them often from related posts. Make it easy for buyers to say "yes."
Use embeddings or a simple audit to connect related posts to money pages. Clear anchors beat clever ones. Link to SEO Services and Web Design when it helps users. Rankings and conversions tend to lift together.
Track assisted conversions and pipeline. If a post drives booked calls, it deserves more attention. even if the traffic looks modest.
Fix technical issues that stall crawlers: missing canonicals, blocked CSS/JS, or JavaScript-only content. Your best pages should render cleanly for Googlebot.
Ask five recent buyers how they found you and what they read first. You'll uncover content ideas that outrun any algorithm change.
Don't wait for things to settle. Diversify your traffic sources today. Build your email list. Get active on social media. Invest in content that ranks.
Focus on providing real value. If your content helps people solve problems, you'll rank no matter how search evolves.
Bing, DuckDuckGo, and others might gain market share if Google's dominance weakens. Make sure your site is optimized for all search engines, not just Google.
The basics are the same. Fast loading, mobile-friendly, quality content. Do those things well and you'll show up wherever people search.
Search engines reward sites that give users what they want. Fast load times, clear navigation, helpful content.
We helped a Sterling Heights retailer improve their site speed and mobile experience. Their organic traffic increased 80% in four months.
The best protection against algorithm changes is direct customer relationships. Collect emails. Stay in touch. Give people a reason to come back to your site without searching.
A Royal Oak coffee shop sends a weekly email with new roasts and brewing tips. Half their online sales come from email subscribers.
Getting this right takes focus. Most Michigan businesses try to do too much at once. Pick one thing. Do it well. Then move to the next.
I've seen this work across industries. A Troy retailer focused only on improving site speed for three months. Their conversion rate jumped 40%. Then they tackled SEO. Then email marketing. One at a time.
Want a quick risk review? Book a 20 minute call with me. I'll check your traffic mix and shore up essentials in one working session. You can leave with a clear list and know exactly what to do next.
You're not overreacting. you're preparing. We'll make smart moves you can sustain. Fix what's fragile and build what lasts. We won't chase headlines. Instead, we'll protect your pipeline and keep going.