Google E-E-A-T For Michigan Small Businesses
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
You want qualified leads. You want trust that wins clicks and calls.
Quick take: We'll show real proof on your pages. jobs, names, dates, and outcomes. You'll sound human, not corporate. Buyers will believe you because you'll show your work.
I build simple E-E-A-T systems for local teams. You get proof on pages and stronger rankings. You'll sound more like a person and less like a brochure. and buyers will notice.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In 2022, Google added Experience to highlight firsthand work. You've got that. let's bring it on-page so people can feel it.
Goal: Strong E-E-A-T increases visibility and conversions. Local proof and real examples drive buyer action.
Show work from actual Michigan jobs. Use original photos, short videos, and step by steps.
Examples:
Why does this matter? Because buyers trust what they can see. Google picks up on those unique details and location markers.
Put bylines on your content. Include credentials and how long you've been working in these specific cities. Don't just say what you did. explain why you chose that method, how long it took, and which materials you used.
Take a Royal Oak dentist writing about Invisalign. They'll walk through the timeline, reference ADA guidelines, show case photos. They cover the risks, the warranty, what maintenance looks like. Most buyers would rather see the real picture than a polished sales pitch.
The point? When you're clear upfront, you cut down on objections later. Short sentences help people decide faster.
You need outside validation. Chamber listings, trade memberships, mentions in local press. Reviews on Google and directories people actually trust.
When you're citing numbers or industry standards, link to credible sources. A Detroit logistics firm might list their MMAC membership and show DOT compliance right on the page.
Goal: Authority grows with steady proof. Slogans don't move buyers.
Show address, phone, hours, and service areas for Oakland and Macomb. Use HTTPS and fast hosting.
Share pricing ranges, policies, and guarantees. Place phone, form, and booking links above the fold.
Goal: Aim for under two seconds on mobile. Slow pages lose buyers fast.
Q: We don't have time for fancy case studies. now what?
A: You don't need fancy. You'll post short summaries with dates, names, and outcomes. That's enough.
Q: Won't this sound like bragging?
A: It won't if you're specific. You'll show what you did and why. Buyers appreciate clarity.
Q: Our industry's regulated. can we still share proof?
A: Yes. You'll anonymize details and share process, not sensitive data. We'll keep it compliant.
Result: Our clients have increased consultation requests by 20-25% within one quarter by publishing weekly decision-focused content.
Result: Businesses working with us have doubled organic calls within 90 days by focusing on buyer intent pages.
Result: Seasonal content strategies have increased our clients' service calls by 15-20% during peak months.
Your title should include the service, the city, and what someone gets out of it. Meta descriptions need a benefit and a call to action. just one of each.
Make sure your H1 matches what people are actually searching for. Use H2s to cover the main questions or topics. Add your own photos or screenshots, and write alt text that describes what's in them.
Link to your service pages internally. Make it easy to find contact info. If you're presenting data, back it up with a credible source.
Ask for reviews after you finish a job. preferably a successful one. When you ask, get specific: which city they're in, what service you provided, what the result was.
Reply within two business days. Show selected reviews on related pages.
Goal: Use review schema where appropriate. Keep content honest and specific.
Create service area pages for your target cities. Cover Troy, Royal Oak, Novi, Sterling Heights, Detroit, and Ann Arbor. List service areas in the footer and on the contact page.
Publish seasonal guides tied to weather and local rules. Michigan seasons hit hard, and your content should reflect that. Update guides each quarter with new photos and facts.
List licenses, certifications, and insurance. Link to validation pages when possible.
Goal: Show last updated dates on major guides. Merge thin pages into stronger hubs and redirect duplicates.
Track weekly output, planned versus published. Track organic sessions to new pages.
Track time on page and scroll depth per article. Track calls and forms from content paths. I check these numbers every Friday before I shut down for the weekend.
Goal: Watch top targets moving into page one. Double down on winners and retire weak topics.
Book a 20 minute E-E-A-T review with me in Troy. Leave with a page level checklist tailored to your top services and cities. No slides, just a working doc you can use Monday.