How to Make Money Blogging: A Guide for Michigan companies
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
Let's be clear: a blog is not a magic money-making machine. But for a Michigan business, it can be a strong tool to attract local customers and drive real revenue. It's about providing value, not just writing articles.
I help businesses in Troy, Royal Oak, and across the area turn their expertise into a lead-generating blog. Here's the no-fluff approach.
Your blog should be a natural extension of your business. If you're a roofer in Novi, you should be blogging about common roofing problems in Michigan, not general home improvement tips. Every post should answer a question your ideal customer is asking.
Think about what your customers in Sterling Heights or Ann Arbor are searching for. "How much does a new roof cost in Michigan?" "Signs of a leaking roof?" These are the topics that will bring you qualified leads.
You can't just publish a blog post whenever you feel like it. You need a consistent schedule. Whether it's once a week or once a month, stick to it. This builds an audience and shows Google that your website is a reliable source of information.
We've seen clients in Detroit double their website traffic in six months just by committing to a consistent blogging schedule. It works.
Your blog is your chance to prove you're an expert in your field. Don't just state facts. explain *why* they matter. Share case studies of your work in the local area. A blog post about a successful project in Birmingham is more strong than any advertisement.
Consider guest posting on other local Michigan business blogs. Imagine how You'll be able to reach a new audience and build your authority as a local expert.
Don't just publish your blog post and hope for the best. Share it on your social media channels. Send it out to your email list. A great blog post that no one reads is a waste of time.
A simple email newsletter with a link to your latest post can be a great way to stay in touch with past customers and generate repeat business.
For a small business, the primary way to make money from your blog is by generating leads for your products or services. Every blog post should have a clear call-to-action that tells the reader what to do next.
Other options include selling your own digital products (like an e-book or a course), offering consulting services, or using affiliate marketing to recommend complementary local businesses.
Promote products you actually use and earn a commission on sales. Join programs like Amazon Associates or find niche affiliate networks in your industry.
Be honest about affiliate links. Your audience will respect the transparency. A Detroit food blogger makes $3,000 a month recommending kitchen tools she uses.
Once you've consistent traffic, brands will pay you to write about their products. Start reaching out when you hit 10,000 monthly visitors.
Set clear rates. Disclose sponsored content. Only partner with brands that fit your audience. A Troy parenting blogger charges $500 per sponsored post.
Create ebooks, courses, templates, or guides. You make them once and sell them forever.
Start small. A $20 guide is easier to sell than a $200 course. Test what your audience wants. A Birmingham fitness blogger sells workout plans for $30 each. She makes $2,000 a month.
Blogging income takes time to build. Most bloggers make their first dollar after six months. Real income comes after 12 to 18 months of consistent work.
Focus on one revenue stream at a time. Master it. Then add another. Don't try to do everything at once.
Getting this right takes focus. Most local Michigan businesses try to do too much at once. Pick one thing. Do it well. Then move to the next.
I've seen this work across industries. A Troy retailer focused only on improving site speed for three months. Their conversion rate jumped 40%. Then they tackled SEO. Then email marketing. One at a time.
Ready to turn your blog into a revenue-generating asset? Let's talk. Book a 20-minute strategy session, and I'll help you develop a content plan that will attract local customers and grow your Michigan business.