Internal Linking With Vector Embeddings (Michigan Guide)
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
Good internal links help Google understand your site. They point crawlers to the right pages, cluster related topics, and lift pages that deserve traffic. With vector embeddings, you'll uncover link ideas you'd miss by hand. and it's fast and repeatable for Michigan SMBs.
Quick take: We'll keep this simple. Run a short script, spot natural link pairs, and add links that buyers actually click. No jargon. No heavy lift. you're going to like how fast this feels.
Embeddings turn text into numbers that capture meaning. Pages with similar meaning sit closer together in that space. This means you can find natural link targets that support each other, not just pages that share keywords. You might feel the difference right away. the suggestions make sense.
Export URLs and titles from your CMS or sitemap. Grab a short content snippet for each page. intro paragraph or summary works. Use this as input for your embedding model. If you're busy, I'll walk you through this step on a quick call.
Use an embedding model to turn each page into a vector. You can run this in a script and store vectors in a simple CSV. Pick a similarity metric like cosine similarity to compare pages. Don't worry. we'll use defaults that work.
For each page, surface the top 5"“10 nearest neighbors. Sanity-check the list to avoid links that don't help users. The best pairs add context, fill gaps, and point to "money pages" like services and contact. You're not stuffing links. you're guiding people.
Place links in intros, "related reading," or action steps. Keep anchors natural. Favor clarity over cleverness. "Michigan SEO services" beats vague copy. Link to SEO Services, Web Design, or Contact when it's useful. Click-throughs rise when anchors match intent.
Measure internal clicks, rankings for target pages, and time on site. If users spend more time and your money pages gain impressions, you're doing it right. Don't forget what works and drop what doesn't.
Say you've got HVAC pages for Troy, Royal Oak, and Sterling Heights. Embeddings will surface supporting guides. maintenance, pricing, or financing. that deserve links from each city page. This tightens the cluster and helps both users and Google reach the right page faster. It's simple and it works.
Q: I'm not a data person. will this be hard?
A: Nope. Paste content into a script and you're done. We'll handle the setup if you need us.
Q: Won't lots of links look spammy?
A: Not if you're helpful. Link where it makes sense and keep anchors natural.
Q: What if we don't have many posts?
A: That's fine. You'll still find pairs, and you'll also see which posts to write next.
Q: How fast will we see results?
A: Usually within weeks. crawlers find pages faster. Rankings and clicks follow.
You don't need a massive site to benefit from smart internal linking. Even 20 pages can be better connected.
Start by mapping your content themes. Group related pages. Look for opportunities to link between them naturally.
Use your site search data. See what terms people search for. Link those terms to relevant pages.
Google Search Console shows queries that bring traffic. Use those insights to add contextual links in your content.
Track time on site and pages per session. Good internal linking keeps visitors engaged longer.
Watch for improvements in rankings for linked pages. If a page starts ranking better after you add internal links pointing to it, you're doing it right.
Getting this right takes focus. Most businesses here in Michigan try to do too much at once. Pick one thing. Do it well. Then move to the next.
I've seen this work across industries. A Troy retailer focused only on improving site speed for three months. Their conversion rate jumped 40%. Then they tackled SEO. Then email marketing. One at a time.
Want a quick map of your best internal links? Book a 20 minute call with me. I'll run embeddings on your site and hand you a 90 day plan. easy to follow and built for Michigan demand patterns.
this is common. You're busy, you're practical, and you're focused on results. I'm here so you don't waste time. We'll pick one move and ship it today. You can see progress. We won't overthink it. We'll iterate next week. This is how teams win, and I'm rooting for you.
you're going to like how this feels. Clearer clusters, natural anchors, and confident linking. We won't chase hacks. We'll keep it honest and useful. You're closer than you think.