Measure Content Revenue (Not Just Traffic)
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
Pageviews won't keep the lights on. You need a simple way to tie content to pipeline and revenue. Here's a practical setup you can run in a week. even with a small team in Michigan. I'll keep it friendly and hands-on, so you're not stuck staring at dashboards.
You're here because you'd rather fund what works. I'm with you. We'll measure what matters, ignore the noise, and give you a clean view of which posts actually drive calls and deals. The numbers will make sense, and you'll feel calmer.
Pick actions that move deals forward: booked calls, quote requests, demo views, and emails. Tag them as goals in analytics so every report points to outcomes, not vanity metrics. The first time a chart shows revenue instead of just clicks, you'll feel the difference.
Great content often assists rather than closes. Set up assisted conversion reports and multi-touch attribution. You'll see which posts nudge buyers toward your services and contact page. It's honest measurement, and it changes what you fund.
Landing reports show entry points. Exit reports reveal where users drop. Together, they point to gaps in your path to revenue. Fix the path with internal links and clearer CTAs.
Even a spreadsheet works. Track deal size, source, and pages viewed. You can learn which topics attract higher-value leads and can fund more of that work. Don't wait on a perfect tool. ship the simple version now.
Roll up pipeline and closed revenue influenced by content. Share the chart monthly. When everyone sees revenue, content gets the budget it deserves. Cut the fluff and double down where it pays.
Pair your service pages with 3"“5 guides that answer pre-sale questions local buyers ask. Link both ways. Over a quarter, you'll see more booked calls and shorter sales cycles.
Q: We're not analysts. can we still do this?
A: Absolutely. Tag a few goals and you're off. We'll jump in if you get stuck.
Q: Our sales team won't log everything. now what?
A: Don't wait. Start with what you've got and improve from there. This is better than guessing.
Q: Can't we just chase more traffic?
A: You could, but I wouldn't. Fund what pays the bills, not what pads a chart.
First-click attribution credits the first touchpoint. Last-click credits the final one. Multi-touch gives credit to every interaction.
Most businesses start with last-click because it's simple. As you grow, switch to multi-touch for a fuller picture.
Tag your URLs with UTM parameters. This tells Google Analytics exactly which content drove which visit.
Set up goals for key actions. Form submissions, demo requests, purchases. Connect those goals to specific content pieces.
Add up content creation costs. Time, tools, outsourcing. Divide by revenue generated. That's your ROI.
A Troy SaaS company spent $10,000 on content last year. That content drove $150,000 in sales. That's a 15x return.
Not every piece will be a winner. Look at your lowest performers. Update them with fresh data. Add CTAs. Improve readability.
Sometimes a small tweak doubles performance. We helped a Birmingham consultant update a three-year-old blog post. It now generates 20 leads a month.
Getting this right takes focus. Most Michigan businesses try to do too much at once. Pick one thing. Do it well. Then move to the next.
I've seen this work across industries. A Troy retailer focused only on improving site speed for three months. Their conversion rate jumped 40%. Then they tackled SEO. Then email marketing. One at a time.
Want help setting this up? Book a 20 minute call with me. I'll build a clean revenue dashboard for your content and hand off a one-page playbook.
You're here to make decisions, not stare at charts. We'll keep this clear and honest. Tag goals, track pipeline, and stop guessing. I won't get fancy where it doesn't pay. We'll share what works and cut the rest.
I'm rooting for your team. You're closer than you think. We'll start this week and you'll feel it next month. You can know what to fund and why.