A No-Nonsense Guide to Web Design for Michigan companies
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
By Software IT Services LLC, Troy, Michigan. Serving Oakland and Macomb counties.
Your website is your digital storefront. For a business in Michigan, it's often the first impression you make on a potential customer. A great website can be your best salesperson. A bad one can be a closed door.
I've been designing websites for businesses in Troy, Novi, and across the area for years. Here's what you actually need to know.
If a customer walks into your store and can't find what they're looking for, they leave. The same is true for your website. Good UX means your site is easy to navigate, the information is clear, and the checkout process is simple.
Think about your customers in Royal Oak or Sterling Heights. Are they on their phones? Are they looking for your phone number? Put the most important information where it's easy to find.
More than half of all web traffic comes from mobile devices. If your website doesn't work well on a phone, you're losing customers. It's that simple.
We recently redesigned a website for a client in Detroit. Their old site was not mobile-friendly. After launching the new, responsive site, they saw a 40% increase in online appointment bookings from mobile users.
Your website should look and feel like your business. Consistent branding. using the same colors, fonts, and logo. builds recognition and trust. Your website should be an extension of your physical location and your marketing materials.
A strong brand makes you memorable. When a customer in Ann Arbor is looking for your services, you want them to remember your website, not your competitor's.
Search Engine Optimization (SEO) isn't just about keywords. This is also about how your website is built. A well-structured website with clear headings, fast loading times, and proper image tags is easier for Google to understand and rank.
Simple things, like adding descriptive "alt text" to your images, can make a big difference. It helps both search engines and visually impaired users understand what your images are about.
Most of your Michigan customers are browsing on their phones. Your site needs to work perfectly on mobile devices.
Test your site on an iPhone and an Android. Make sure buttons are easy to tap. Check that text is readable without zooming. Should your menu is hard to use on mobile, people will leave.
A slow website kills conversions. When your page takes more than three seconds to load, half your visitors will bounce.
Compress your images. Use a good hosting provider. Minimize unnecessary code. We helped a Sterling Heights retailer cut their load time from eight seconds to two. Their sales increased 65%.
Every page should tell visitors what to do next. Book a call. Get a quote. Buy now. Don't make people hunt for the next step.
Use buttons that stand out. Write clear, direct copy. Test different versions to see what works best for your audience.
Getting this right takes focus. Most Michigan businesses try to do too much at once. Pick one thing. Do it well. Then move to the next.
I've seen this work across industries. A Troy retailer focused only on improving site speed for three months. Their conversion rate jumped 40%. Then they tackled SEO. Then email marketing. One at a time.
Ready to build a website that works as hard as you do? Let's talk. Book a 20-minute call, and we'll discuss how a professional, user-focused website can help your Michigan business grow.